Joanne Yong

hello@joanneyong.me

The WIP— identity

The WIP is the platform for doers, entrepreneurs and experts to grow together — to learn, think, and do business differently — for the good and future of the people and planet. With a curated library of classes, resources, minds, and grafters, best positioned to tackle the subjects you want to dig into, The WIP aims to be the leading platform for sustainable knowledge and community, where a circular network of growth will actively demonstrate the work in progress towards this effort.

With the project, The WIP was looking to develop a brand identity system to support this strong proposition, along with notional UI concepts to support the Kickstarter campaign.

The WIP logo mark
The WIP logo mark
The WIP wordmark
The WIP wordmark
The WIP typographic styles
Typographic styles
The WIP layout example
Communication layout example
The WIP illustration style
Illustration style
The WIP merch example
Merchandise example
The WIP notional ui mockup
Notional UI mockup
The WIP notional UI mockup on mobile
Notional UI mockup on mobile