Early Learning Centre tour event

This tour event targeting families with young children uses a warmer, friendlier version of the Penrhos dragon as found on the brand crest. The project was developed entirely in-house; as the organisation's sole graphic designer, I was responsible for developing the visual concept and creating all the elements for this advertising campaign.

I began with illustrating the friendlier dragon, followed by creating print advertisements and flyers, animated video, as well as digital illustrated graphics for the website and social media posts.

I also built a landing page specific to this campaign to capture enquiries and track advertising engagement (please note: this page has since been taken offline after November 2019).